Custom CRM software development
Most CRM projects fail for one reason: the sales team will not update it. We build CRM around how your team already sells, capture what can be captured automatically, and make the remaining data entry take seconds rather than minutes — because a CRM nobody updates is worse than a spreadsheet.
Is this you?
- Leads arrive from four places and live in four places.
- Follow-ups depend on somebody remembering.
- When a salesperson leaves, their pipeline leaves with them.
- You cannot say what happened to the leads you paid for last month.
- You bought a CRM and the team went back to their own notebooks.
What we build
- Automatic lead capture from your website, ad campaigns, WhatsApp and calls
- Pipeline stages that match how you actually sell, not a generic funnel
- Follow-up reminders, task assignment and escalation when a lead goes cold
- Quotations and proposals generated from the system, with approval flows
- WhatsApp and call logging against the lead record
- Territory, source and campaign reporting — what you paid, what it returned
- Mobile access for field sales, with offline tolerance
- AI lead scoring, so the ten worth calling first are at the top
Sales teams of five to two hundred, particularly where leads come from paid campaigns and response time decides the deal.
- A written scope you approve before any code is written
- A price agreed against that scope, not discovered later
- Source code, database, documentation and IP yours on final payment
- Training for your team, and close support through the first month
AI agents and chatbots
Assistants that answer customers and staff on WhatsApp, your website and inside your own software.
Business process automation
The approvals, reminders and hand-offs your team currently does by hand.
Custom software development
Systems built from your process up, when nothing on the market fits.
Questions people ask about this
How do you price a project?
Against a written scope, agreed before any code is written. We do not publish indicative figures, because the same-sounding requirement can differ several times over in cost depending on the specifics.
What drives the number: how many distinct user roles there are, how many screens and reports, how much data has to be migrated from existing systems, how many other systems it must talk to, and whether your process is already documented or has to be worked out first. A first conversation is usually enough for us to tell you the rough order of magnitude.
How long does a project take?
It depends on how much of the system you want live at once, which is why we usually suggest starting with one module rather than everything.
What holds true regardless is the shape of it: you see something working every two weeks from the start of the build. You are never waiting three months to find out the project went wrong in week two.
Why not just buy a ready-made ERP or CRM?
Sometimes you should, and we will say so. If your processes are standard, a well-configured packaged product is faster to deploy and cheaper to start.
Custom becomes the right answer when your process is the thing that makes you competitive, when the packaged product needs so much customisation that upgrades break it, or when you have already bought one and half the team has quietly stopped using it. The comparison that matters is not licence against build. It is the licence, plus the customisation, plus the work still being done by hand, against the build.
Who owns the source code?
You do, on final payment. Source code, database, documentation and intellectual property in the work are assigned to you in the contract. There is no licence that expires and no situation in year three where you discover the software is not yours.
We also hand over in a usable state: documented, commented, and written so another developer can pick it up.
How do you stop our staff from going back to Excel?
By building it around what they already do, and by talking to them during the scope stage rather than only to the person signing the cheque. Most systems are rejected because they add work for the people entering the data while the benefit lands somewhere else.
Practically: fewer screens, fewer mandatory fields, capture what can be captured automatically, and make the daily task faster than the spreadsheet it replaces. Then train in small groups and stay close for the first month, which is when the real questions arrive.
Tell us what isn’t working
A first conversation costs nothing and commits you to nothing. Bring the problem — the mess of spreadsheets, the report nobody can produce, the process that breaks every month-end. We will tell you honestly whether custom software is the answer, and roughly what it would take. Sometimes the answer is that you do not need us. We will say so.